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Prayer outfit launched for UK market

24th Nov 2017
Prayer outfit launched for UK market

Abdul Adil

A Malaysian company launched its women’s prayer outfit in London on October 21. Siti Khadijah claims its prayer outfit is more comfortable and elegant to wear than others in the market.

Telekung is a traditional Malay prayer dress worn by Muslim women during prayers to help them cover up quickly and easily. Like a uniform, it is worn specifically for prayers to ensure cleanliness.

Telekung is a special uniform used by the women from the Malay Archipelagos when performing their prayers and is synonymously associated with the Malay Culture.

Founder of SK, Padzilah Enda Sulaiman, a mother of six boys, was inspired to create premium prayer outfit when she “began to understand the common dilemma faced by Muslimah [Muslim women] when wearing poor quality prayer outfit during salah [prayers].”

“Besides these outfits would always be ill-fitted with poor cutting that did not stay put around the face and chin area. Therefore it motivated me to seek the best solution in creating the perfect prayer outfit,” she added.

The patented design introduced by SK is mainly focused on the facial design combining high-quality fabric ensuring comfort during prayer and stretchable material which will compliment any face shape and size.

SK offers four unique face designs to its collection of prayer outfits, which are recognizably different from the standard design. The materials used are of high-quality cotton, spun polyester, rayon and silk with the combination of beautifully crafted laces sewn in a meticulous manner.

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Over 120 people attended a landmark conference on the media reporting of Islam and Muslims. It was held jointly by The Muslim News and Society of Editors in London on September 15.

The Muslim News Awards for Excellence 2015 was held on March in London to acknowledge British Muslim and non-Muslim contributions to the society.

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