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Advertising with The Muslim News | UK Market Analysis

Advertising with The Muslim News

+44 (0)20 8863 8586
+44 (0)7768 241325

Online Banners

STANDARD BANNER
Features a link directing to the advertiser’s website
HOSTED BANNER
Features a link to a dedicated advertisement page hosted by The Muslim News

Advert Specification Digital Flip-Through Edition

All print advertisements appear in our digital flip-through edition, ensuring comprehensive reach to our online readership

Agency commission: 10%

Other sizes available by arrangement

2026 Publication Dates Digital Flip-Through Edition

CD: Copy deadline
PD: Publication date
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER

Why Target The Muslim Consumer?

Demographic Overview of the UK’s Fastest-Growing Consumer Segment
3.87M
Muslims in England & Wales
(6.5% of population)
+1.16M
Population Growth
2011-2021 Census
77x
Population Growth
1961 → 2021
59x
Percentage Growth
of Total Population
33%
of National Growth
2011-2021 Census
293x
Mosque Growth
1961 → 2021
27yrs
Median Age
vs 40 years nationally
Source ONS Census 2021 & Historical Census Data

Youth & Education

Degree or Higher Qualification: 32.3%
Higher education rate increased from 24% (2011)
  • Youth-focused demographic with high digital engagement
  • Strong educational attainment growth trajectory
  • Increasing university participation rates
Source MCB Report 2024

Economic Contribution

Ramadan Economic Impact £1bn+
£70B
Annual Economic Impact
  • £42bn from workforce participation
  • £25bn from Muslim-owned businesses
  • £2.4bn from charitable giving
Source Equi Reports 2024-2025

Market Influence

30%
of UK Lamb Market is Halal
Halal Meat Sector Value £1.7bn
  • Disproportionate market influence
  • Predictable annual spending cycles
  • Strong brand loyalty potential
Source AHDB & Halal Monitoring Committee

Who Advertises with The Muslim News?

Leading organizations recognize the strategic value of reaching the UK Muslim community through targeted advertising

CORPORATE

  • Co-Op
  • Cruxton Travel
  • Dahabshiil
  • HFA
  • Inclusive Ventures
  • Lidl
  • Medscheme
  • Ministry of Defence
  • NHS
  • Sainsbury’s
  • Tesco
  • The Salaam Centre
  • Toys R Us

EDUCATION

  • Aga Khan University
  • Al-Mahdi Institute
  • Cardiff University
  • College of Business
  • Coventry University
  • Heythrop College
  • King Saud University
  • Lancaster University
  • Liverpool Hope
  • Oxford Centre
  • Tauheedul Trust
  • The Islamic College
  • University of Gloucestershire
  • University of Portsmouth
  • University of Wales
  • Woolf Institute

CHARITIES

  • Al-Khair Foundation
  • Al Muntada
  • Human Appeal
  • Interpal
  • IPCI
  • Islamic Help
  • Islamic Relief
  • Lady Fatemah Trust
  • Muslim Aid
  • Muslim Hands
  • Tauheedul
  • Ummah Welfare Trust

GOVERNMENT

  • Ministry of Defence
  • NHS
  • Department for Education
  • Local Councils
  • Public Health England

RETAIL

  • Co-Op
  • Lidl
  • Sainsbury’s
  • Tesco
  • Toys R Us
  • Halal Supermarkets
  • Islamic Fashion
Note: Some organizations appear in multiple categories based on their diverse operations
Source The Muslim News Advertising Partners

About The Muslim News

Key Facts
  • Established in February 1989
  • UK’s oldest Muslim newspaper
  • Only truly independent monthly Muslim newspaper in the UK
  • Unaffiliated with any country, organization, or political party
  • Non-sectarian, non-partisan, and inclusive in coverage
  • Reports stories often uncovered by non-Muslim media
  • Pioneered recognition of a distinct British Muslim identity
  • Reaches diverse Muslim demographics
  • Trusted by leading brands and institutions
Readership Demographics
Our publication reaches a diverse audience including South Asian, Indonesian, Malaysian, Turkish, Turkish-Cypriot, Iranian, Arab, Bosnian, Kosovan, African, Afro-Caribbean, and other ethnic minority communities. The majority of our readers are second- and third-generation British Muslims.
Digital Reach
Our content is widely accessed through our online flip-through edition, reaching digitally-savvy younger demographics and global audiences with our digital-first approach to news distribution.
Key Achievements & Initiatives
  • Over 35 Years of Advocacy Highlighted institutionalized Islamophobia in media and establishment policies
  • Annual Awards Hosts “The Muslim News Awards for Excellence” celebrating British Muslim contributions
  • Parliamentary Engagement Organized first dialogue forum between young Muslim activists and parliamentarians in the House of Commons
  • Media Leadership Conducted landmark conference on media reporting of Islam with Society of Editors (2015)
  • Sports Initiatives Founded UK Muslim Women’s Sports Foundation and organized teams for International Islamic Women’s Games
Source The Muslim News History & Achievements

Strategic Summary & Business Case

Advertising with The Muslim News offers direct access to the UK’s fastest-growing consumer segment
  • Digital-First Platform Interactive flip-through edition with all advertising options
  • Flexible Advertising Website banners or print ads in digital edition
  • Growing Audience Muslim population growing 3x faster than national average
  • Economic Power £70bn annual contribution with concentrated spending power
  • Proven Credibility Trusted by leading brands, institutions, and charities since 1989
  • Established Reach 35-year independent media voice with industry recognition
With transparent pricing, established publication dates, digital flip-through editions, and access to a growing, economically significant demographic, The Muslim News provides the most effective channel for reaching the UK Muslim consumer market.
Data compiled from ONS, MCB, AHDB, Equi reports, and The Muslim News. All figures in GBP.
Presentation designed for business strategy and marketing audiences. Data reflects latest available figures 2024-2025. Advertising rates valid for 2026. All editions include digital flip-through version.